maya SEO

Summary:

1. Be mindful of the content you interact with and how you interact with it; you need your profile’s algorithm to be as similar as possible to the algorithm you want to show up in.
2. When your algorithm looks exactly like the algorithm you’re targeting, observe what’s working for others and try to condition your content accordingly—both wording and imagery.
3. When these two conditions are fulfilled, interact with sincerity and consistency with your algorithm (after it’s been targeted properly). Never self promote or get yourself into reputationally-risky situations like dogmatic arguments. Simply through frequency of seeing your platform positively around familiar content, audience will be conditioned to follow you to see more of what they’ve already grown comfortable with and entertained by.

Social media algorithms are, following the same developments as AI, learning to recognize context. This comes as the result of technological advancements allowing humans to, put simply, communicate their needs with technology more naturally.

Previously, humans have been conditioned into remembering certain keywords to arrange to find the desired information and avoid being misunderstood by a two dimensional search algorithm (that is, one that primarily sorts pages using keywords and ranks them using what has degraded into pay-to-play site authority). This makes humans think like machines, which is an unsatisfactory theme in recent technological progress and is demonstrably harming out mental health. Naturally, then, as AI algorithms allow for a solution to this, it is no surprise that every other commercial system is racing to do the same.

Now, before we talk about how social media is evolving, you can click this sentence to learn about how social media algorithms generally works.

There are certain out-dated stereotypes about social media growth which are still occasionally found in articles like these, such as hashtags, ‘calls to action’ in captions, mimickry of trends, and whatever else you find brands criticized for doing all over social media. 

These won’t be elaborated on here for two reasons: Firstly, it isn’t that they don’t work, but that they did work at one point and now those opportunities are saturated by whoever won the rat race. Secondly, because they resulted in saturation (manipulating the algorithm to make disinterest consumers regularly see content they wouldn’t otherwise create patterns for), algorithms have evolved (following Tiktok’s innovations) to disincentivize engagement farming and prioritize smaller creators who, based on the algorithm linked here, are more interesting to their assigned consumers.

Again; it’s not that these methods aren’t effective, but that they’re less effective the more they’re used; and that, in the process of becoming less effective, organic reach is stifled at the same time. Aside from these saturated ‘hacks,’ there are the basic tips which, of course, always work; consistency, quality, quantity, providing value, etc. But these aren’t especially fast…

So, in addition to the basics, what can be done?

The first thing to keep in mind is how, as mentioned in our analysis of social media algorithms, every piece of content you interact with on a specific profile effects what you’re shown, what others are shown, or the kinds of people your content is shown to (if you make content). Every action you take—whether ‘liking’ a post, commenting on it, reading comments but not commenting, skipping a post and then returning to it, or merely spending longer on a particular post than others—effects this differently. One must be very mindful of what content they interact with and how they’re interacting with it, as every detail will effect the patterns of content you’re shown, as well as the patterns your content will rank for. 

You need the content you’re being shown to be as similar as possible to the patterns you intend to rank for. This is not only because you’ll get a significant engagement boost from this, but also because, when your timeline looks exactly like the patterns you’re trying to rank for, you can observe what’s working for others and choose your content much more skillfully, taking working and imagery alike into consideration.

Another important reason you need the content you’re being shown to reflect your profile’s intended themes as much as possible is because, when you’ve already covered the previous steps, your primary ‘job’ is to interact with your timeline as much as possible—small, medium, and large. Sincerity is important here, because consistency becomes obnoxious repetition which you’re just making robotic, LinkedIn style positivity comments or unoriginal references under everyone’s post. Habitual, sincere outreach is the most effective means of accelerating growth in my experience, which means poisoning that with unoriginal engagement sowing, self-promotion, and starting reputationally-risky arguments which are likely to result in ad hominems are the most destructive mistakes.

When people, who should have 80% the same algorithm patterns as you at this point, frequently see your platform participating in the same themes as them, it’s only natural for them to want to see more of what they’re already enjoying from you directly.

This also effects what someone is shown (as it’s related to the same algorithm) when they use the search engine feature of social media; bringing more pre-qualified visitors to your platform even if they haven’t seen you on their timeline.